The logo is derived from an original painting created by Brandy Jones. Brandy Jones is an Inuit artist originally from Williams Lake, British Columbia who now makes her home on Treaty 4 Territory in Regina, Saskatchewan, Canada. She is inspired by Haida, Salish, Inuit, and Métis art. Her use of abstract mixed mediums challenges the viewer to explore the layers of beauty that lie within her culture.
Brandy’s art explained:
"It is a representation of the Indigenous Peoples across Canada and how we can thrive together as a Nation, and Province to Province. Since this was mainly for Saskatchewan, I wanted it to represent our native people as well as our people here as one. As well as the community that we share, when we come together for venues such as festivals."